Staged to sell: Importance of home staging 

Hello everyone

Staging is vital in today’s market; if you decide not to stage here is what you’re missing

1. The emotional connection is lost. People don’t just buy houses; they buy a lifestyle.  An expensive purchase, such as buying a house, is an enormous decision for most people.  For them, it has to feel right; they should fall in-love and connect with the house, which is the goal of home staging.  Sellers should successfully tap into the buyer’s emotions to help motivate them to buy, which is the opposite of what a vacant property does. A vacant house feels dull and lifeless; therefore, the emotional connection is LOST.

2. The flaws are magnified. With only floors, walls, and ceiling to look at, and with no furniture, home accessories, and other decorative elements to keep buyer’s eyes busy, they will scrutinize even the smallest flaws of the house.  Dated fixtures, stained carpeting, ugly switch plates, paint colour, and even nail holes, small cracks or gaps also seem to be magnified. Not to mention, the rooms tend to look awkward and smaller without furniture.

3. Buyers are distracted. Selling a vacant home can send so many wrong signals to buyers that may lead to a lower offer.  Buyers might think: There is NO clear room function and NO point of reference. Vacant homes are the slowest to sell compared to staged or occupied listings because buyers are often unsure if they can function and perform their daily routines in the house. This is especially true for smaller homes or homes with odd lay outs; buyers are just lost. Without furniture, most buyers cannot visualize the true potential of each room.  Instead, they are stuck with questions like:

Where is the dining area?

Where is the TV going?

Where should the sofa go?

Will my furniture fit in the rooms?

5. Vacant houses don’t show well. With so many listing in the market, to catch the buyer’s attention, you have give it nice packaging, make it shine, and market it well. Otherwise, your house may sit in the market, for who knows how long, and collect dust and get pushed at the back of the bin.

5. Lastly, consider your online listing photos.These days, 94% of buyers do their initial search online. If your house doesn’t show well in the photos or doesn’t have an edge versus staged or occupied online listings, buyers will click away to the next one.

6. Home staging is a smart investment that can sell your home faster and for more money.  It is a proven marketing tool that can give you extra money (studies have shown that buyers are willing to pay an extra $25,000 – $70,000 over asking for a house they like).  On the other hand, by selling a vacant house, your asking price will be the only marketing /negotiating tool you’ll have, which is a big mistake that can cost you dearly.

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